Article Investigating effects of cognitively evoked situational context on consumer expectations and subsequent consumer satisfaction and sensory evaluation
Article Consumer acceptance measurement focusing on a specified sensory attribute of products: Can the attribute-specified degree of satisfaction-difference (DOSD) method replace hedonic scaling?
Article Signal detection-based satisfaction measure of the holistic product usage experience with and without the ‘double-faced applicability’ test
Article Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: A signal detection measurement with higher reliability than hedonic scaling
Article Comparative categorization method: Using 2-AFC strategy in constant-reference duo-trio for discrimination of multiple stimuli from a reference
Article Cognitive decision strategies adopted by consumers in reminder difference tests: Influence of the authenticity test